A recent article released by the Journal of Consumer Research argues that, contrary to traditional thoughts on ideal study and work environments, it’s difficult for most persons to be creative and productive in quiet workspaces. Rather, the article titled “Is Noise Always Bad?,” supports the idea that people are the most creative and productive when working in areas that have a moderate level of ambient noise.
Coffee shops are given as a perfect example of such a place. In a coffee shop, there is noise and activity but it is subdued and not loud enough to be frustrating and distracting, as it can be in many large work environments. How is this information helpful for office workers who don’t have the luxury of working in a coffee shop, or leaving their offices at all? Well, a startup calling itself Coffitivity is hoping that office workers tied to their desks will choose to plug in to their site and audibly place themselves in the ideal coffee shop work environment. The site is simple, and does nothing more than play ambient coffee shop noise.
If the sounds of a coffee shop aren’t your thing, however, a large number of similar sites are beginning to pop up that offer different ambient noises for office workers to listen to. My personal favorite is RainyMood, which plays the sounds of a rainstorm outside a building, but a few others you may enjoy are Calm, which plays ocean sounds, and Coding, which plays the clickety click sounds of someone typing away at their keyboard.
According to the research published in the article “Is Noise Always Bad?,” working in an environment with a moderate level of ambient noise helps people focus on their work rather than external distractions. For those of us who don’t have the luxury of choosing where to work everyday, sites like Coffitivity and RainyMood provide a great way for us to tune into audibly ideal work environments without ever having to leave our own.
To read the full article from the Journal of Consumer Research, follow the link: