Eco-Friendly Business Tips

Why Consumers Prefer Interactive Online Forms

Why Consumers Prefer Interactive Online Forms

Forms are important documents that help businesses connect with their customers, and store information valuable to their businesses. When considering whether to make the transition from paper forms to online forms, one important issue beyond cost savings that companies should consider is how online forms will benefit their customers. For businesses and their consumers alike, interactive online forms have many advantages over their paper counterparts.



The largest problem with paper forms for consumers is that, as B2C explains, paper forms are “designed with the worst case in mind and to suit the majority of form fillers’ circumstances. This means that people often have to read through whole sections that are not relevant to them.” The lack of interaction capable with paper forms ensures that customers waste their time reading irrelevant sections, or filling out the same information repeatedly on different pages, unnecessarily. Interactive online forms alleviate this problem by modifying questions asked based on answers already provided on the form. For example, a traditional registration form at a medical office will be multiple pages in length and require you to fill out your name on each page of the document. An interactive form will only require a person to fill out that information once, and will then fill in the fields for each page independently, saving the customer time while ensuring that the office still gets the information it needs in the format it wants. Another example is of a student registration form for a school. Traditionally, these forms ask multiple questions about each guardian: where they work, where they live, their contact information, etc. If the guardian is raising their child alone, or is a single parent, it is unnecessary for them to fill out information about a second guardian, but paper forms include the sections nonetheless. An interactive online form would take note of the fact that the person is a single parent, and would not ask any more questions about other guardians of the child.



The intelligence and interactive capabilities of online forms make the filling out of necessary forms easier and less frustrating for consumers. Interactive online forms save customers time, and simplify a process that can be unnecessarily complicated. Nobody likes to fill out forms, so why make it more frustrating and time consuming than it has to be? Switching to interactive, online forms can lessen the burden and frustrations that paper forms pose for customers. And isn’t making your customers happy pretty important?



To read more from B2C on interactive forms, check out their article on the subject.