Eco-Friendly Business Tips

Consumers Prefer Buying from Green Companies

Consumers Prefer Buying from Green Companies

Green businesses enjoy favored public sentiment, supportive government policies and increased revenues. Despite still being in a poor economic environment, a large portion of consumers in the US and abroad still highly value buying eco-friendly products.

 

The Regeneration Consumer Study surveyed over 6000 consumers from 6 countries and reported that consumers have a strong belief in corporate social responsibility. Of the consumers interviewed, 2/3 recognize the need to purchase products that are good for the environment and society. A poll recently conducted by TIME subsequently found that 40% of Americans buy products based on the social, political and environmental values of the companies.

 

During this recession, consumers are spending less. But giving up on going green is not a smart business decision to make. Consumers still value green businesses, and the benefit to having a good, socially responsible reputation cannot be undervalued. Nearly half of the nation has indicated that they still buy products purposely from companies which values align with their own. In a time when consumers are increasingly eco-friendly and earth conscious, and the cost benefits to going green keep piling up, companies cannot afford to ignore the importance of sustainability.

 

Resources:

2012 Green Industry ReportĀ 

Environmental Leader Article